As more and more business is done through the internet you are missing out on market information by not running a database alongside your website.
A database can mean your customers have a more personal experience when using the website or when you contact them through email. You can also keep tabs on what products are browsed most frequently as well as keeping a record of all your online sales.
Examples of information you could be collecting are:
- Customer Contact Details
- Online Surveys
- Product Popularity
- Product Sales
The database design can allow information to be exported to other systems allowing you to use information for marketing campaigns and planning product purchases.
Furthermore your database can help you organise sales. Product details can be imported from systems such as Excel for quick and easy updating of your website's information.
You can add a search for customers to find products easily on your website.
This method of storing product information also allows you to increase your searchability through sites such as Google and Yahoo, etc. You can also keep archived information for report writing and business planning.
Examples of how you can use database information from your website:
- Increasing Search engine usability
- Importing on bulk for website updates
- Product Searches on your website
- Business Planning and report writing
Digital Community works with you to determine the right solution that best suits your business needs and budget. Contact us today on 0845 3105575 or email us to ask for more information.